Up-and-Coming Label Barragán Is the Antidote to Your Boringly Pretty Insta Feed

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In a world of FaceTune, plastic surgery-induced symmetry and rainbow filters, “pretty” is more attainable than ever — but that ubiquity can render it mind-numbing. It’s this backdrop that makes Victor Barragán, along with his eponymous fashion label and popular Instagram, shine. Full of references to low-brow pop culture moments, sexualized fruit and tribal tattoos, Barragán’s work has become a favorite of anyone who would rather be interesting and ugly than forgettable and nice-looking.


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