USEA, Shopping Galore at the 2017 USEA American Eventing Championships

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USEA/Leslie Mintz Photo.

The 2017 USEA American Eventing Championships (AEC) presented by Land Rover and Nutrena would not be possible without the support of our generous group of incredible sponsors. The AEC offers over $100,000 in prize money spread across all divisions and the top placing riders in the Adequan USEA Gold Cup Final Advanced Division will receive $40,000. In addition to the cash prizes, numerous prizes will be awarded through sixth place in every division, including some incredible products, all courtesy of our sponsors. Many of those sponsors are here at the Tryon International Equestrian Center this week as vendors and are featuring some amazing products and special deals for shoppers to take advantage of.

Platinum Level sponsor Devoucoux is offering deals on new and used saddles this week. “When you purchase a new saddle you’ll get a leather care kit, stirrup leathers, and a girth included with that new saddle purchase, and for used saddles you’ll get to choose one leather care product and you’ll get 20% off stirrup leathers,” said Kelsey Brynes. Devoucoux is also playing a prize game where you will have the chance to guess the weight of a basket full of Devoucoux products, and the person who most closely guesses the weight will win the basket. They are also featuring their new innovative Makila and Chiberta Lab saddles with dynamic trees that flex with the movement of the horse. “We’ve got plenty of reps here to do free fitting appointments to get everybody set up, and we’ve got over 30 used saddles here this week. We have not only Devoucoux, we have all brands too, so we have something for everybody,” said Brynes.

Devoucoux has both new and used saddled available for purchase this weekend. USEA/Jessica Duffy.

Silver Level sponsor VTO Saddlery is featuring horse boots this week. Purchasers of a full set of Majyk Equipe boots will receive a free hat, while supplies last. “We’re kind of famous for our close-out bins, we have a nice assortment of close-out bins here,” said Paul Arnold. “We have pretty much anything an eventer might need. If somebody needs a watch battery, we’ve got it. If somebody needs poultice, we’ve got it. If somebody needs hoof packing, we’ve got it. We’ve got studs galore, stud plugs, stud dishes, stud wrenches. We’re here as the utility tack shop specializing in eventing. If you’re an eventer, this is where you come to get the stuff that not just everybody has.”

Point Two, another Silver Level sponsor of the AEC, is featuring their new Pro Flex Body Protector, a BETA 3 safety rated vest. They are offering a special deal for competitors at the AEC: 40% off this new Point Two product! Point Two’s vendor booth is also stocked with their other product lines for purchase this weekend.

Just a few of the Point Two vests available this weekend. USEA/Jessica Duffy Photo.

Stackhouse Saddles is featuring their new all-in-one monoflap, where the flap that protects the stirrup leather buckle is built into the flap so that the knee block can be brought all the way up to provide more support for the rider higher up in the thigh. “Everything is made to measure,” said David Stackhouse. “We don’t just do customized.” Lesley Ellis added, “We start with the measurements and the piece of paper and we cut the flap. So it isn’t “Oh, do you want this block or that block,” that block is made for your leg.” Stackhouse concluded, “It’s like having a dress made versus buying a dress off the rack and having it tailored.”

One of Stackhouse Saddles’ beautiful fully custom saddles. USEA/Jessica Duffy Photo.

Nelson is a Contributing Level sponsor for the AEC and is here promoting their 700 series of automatic waterers. “[The 700 series] is a single-bowl system with a lift-out stainless-steel drinking bowl,” said Rory Luehrsmann. “You can actually clean, sanitize, and disinfect these within seconds. They’re built like tanks. They’ll last you generations if not a lifetime. Our 700 series has been around since the 1970s and it’s the only waterer on the market that has a UL listing, that’s an independent safety organization.”

“C4 is really excited to be here again as a Prize Level sponsor for all of these amazing riders,” said Emily Cochran. “We are massive fans of the eventing community and we just love that Tryon is here in the south with us. We’re located in Atlanta so we just love being a part of this event and supporting everyone!” C4 has different deals every day to be sure to stop by the booth and see what special they’re offering that day.

C4 has belts in every color and pattern imaginable. They also carry riding socks! USEA/Jessica Duffy Photo.

Horse Hydrator, one of the AEC’s Prize Level sponsors, is here this week featuring their water filters. “[The USEA American Eventing Championships] is a great event and Horse Hydrator is proud to be sponsoring here,” said Kasey Chism. The filter can be attached to the end of any hose to then filter the water that comes through it. “Essentially it takes out the bad tastes and smells in the water,” explained Chism. “That’s a big reason why horses don’t drink when you first get to a new place. This takes out the chlorine, the sulfur, iron, lead, alge, bacteria, all those kinds of contaminates, it’s easy to hook up anywhere. We’re selling them here for $25 and they last up to 2,000 gallons.” Horse Hydrator is offering a money-back guarantee on their product this week. “Take it back to your stall, fill up a bucket of Horse Hydrator filtered water, and put it next to the unfiltered water. If you fill those two buckets up and they don’t drink down the Horse Hydrator bucket first, you can bring it right back here and we’ll refund your money,” said Chism. “We’ve done the science, we know this product works, and we’re ready to stand behind it. It’s so important for them to stay drinking, especially in a tough sport like eventing. A 2-3 percent decrease in hydration means up to a 15 percent decrease in performance, so it’s so important for them to stay drinking.”

“I am an eventer turned entrepreneur and everything [at Ride Heels Down] is inspired by how cool eventers are,” said Ainsley Jacobs. “We’ve got really fun t-shirts, sweatshirts, long sleeved t-shirts, earrings, belts, and everything is centered around eventing. We’ve got our “Have a Great Ride” collection of shirts with matching red-on-the-right white-on-the-left sterling silver earrings.” Shoppers can either share one of Ride Heels Down’s Facebook posts or competitors can bring by the certificate from their welcome packet to receive a free gift with their purchase! Ride Heels Down is also featuring art prints by Lauren Wright of Gallop and Go Photography, a young rider from Atlanta.

Just a few of the shirt designs available at Ride Heels Down. USEA/Jessica Duffy Photo.

La Mundial, another Prize Level sponsors, is here on site to provide fittings for their wide selection of fully custom boots. “Everything is custom and I guarantee the fitting,” said David Aleman. Once you’ve been measured you can go online to see the full range of customizable options, all for $750.

These are just a few of the wonderful vendors and sponsors that are here on site this week to support all the competitors in the AEC. Be sure to go out and support the companies who support your event! Vendor Row will be open Wednesday-Friday, 9:00 a.m. to 5:00 p.m. and Saturday and Sunday, 9:00 a.m. to 6:00 p.m. 

Click the image to enlarge the map. 

View all the sponsors of the 2017 American Eventing Championships presented by Land Rover and Nutrena by clicking here

USEA American Eventing Championships Presenting Sponsors

Land Rover | Nutrena

USEA Gold Cup Advanced Division Title Sponsor


Intermediate Level Title Sponsor

Boehringer Ingelheim

Training Level Title Sponsor

Professional’s Choice

Platinum Level Sponsor


Gold Level Sponsors

Charles Owen | Standlee Hay | Merck Animal Health | Noble Outfitters

Silver Level Sponsors

VTO Saddlery | Point Two | Mountain Horse

Bronze Level Sponsors

Auburn Labs | Back on Track | Chronicle of the Horse | CWD | Dubarry | FITS | Flair Equine Nasal Strips | SmartPak | Stackhouse Saddlery

Contributing Level Sponsors

Eventing Training Online | The Jockey Club Thoroughbred Incentive Program | Nelson | Ovation

Prize Level Sponsors

C4 | Exceptional Equestrian | Gumbits | Horse Hydrator | I Love My Horse | La Mundial | Ride Heels Down | Ride Safe | The Scoring Chix

About the USEA American Eventing Championships

The USEA American Eventing Championships (AEC) presented by Land Rover and Nutrena is the pinnacle of the sport for the national levels. Held annually, this event draws together the best competitors from across the country vying for national titles from the Beginner Novice through the Advanced level. The AEC will be held August 30-September 3, 2017 at the Tryon International Equestrian Center (TIEC) in Mill Spring, North Carolina.

About the Adequan USEA Gold Cup Series

The 2017 Adequan USEA Gold Cup Series features 11 qualifying competitions throughout the United States at the Advanced horse trials and CIC3* levels. Qualifying began last fall and continues through August with the final taking place at the USEA American Eventing Championships, August 30 – September 3 at the Tryon International Equestrian Center in Mill Spring, N.C. Riders who complete a qualifier earn the chance to vie for $40,000 in prize money and thousands of dollars in prizes in the Adequan Advanced Division and to earn the Title of Adequan USEA Gold Cup Champion.


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