We started thinking about KOTN during a hot summer living in New York. Everyone we knew seemed to be wearing the same basic uniform – starting with the plain white tee. The problem was, our closets were divided in two: on one side, our everyday cheap basics that felt more like sand paper than cotton, and on the other side, ‘going out’ basics made from some incredible materials but way too expensive to wear regularly — and no matter which you chose, the conditions our clothes were manufactured in was a big question mark at best. There were a bunch of companies starting out that were all talking about “removing the middleman”, so we thought we’d see if we could do something similar for our style of simple, high-quality, sustainable basics. Next thing you know, Rami was spending his days living with farmers in the Nile Delta, learning about their trade, their craft, and their struggles. That’s when we really started to get invested — we saw the opportunity to help improve the lives of the 30 million people living in the region by creating products we would use everyday.