SUNNYSIDE A quote from a favorite childhood book, is the inspiration for the name and philosophy behind young entrepreneur Chelsea Dimas’ new apparel company.
Dimas, a 2015 Pacific Lutheran University graduate, is taking her fine arts degree in graphic design to the web to sell her “Stay Gold” Design and Print, Co.
But she is also marketing them at local community events like this past weekend’s Bloomerang Vintage Market held at the French Vanilla Market on South 7th Street.
“I’ll be in Prosser for the Great Balloon Rally later this month selling T-shirts,” Dimas said.
Dimas has been working with the Balloon Rally people for the past two years to design and their souvenir T-shirts.
Her company’s name is from a line in the book and movie of the same name – “The Outsiders.”
One of the characters tells his friends to “stay gold”- in other words ‘stay true to yourself’,” Dimas said.
It’s that mind-set that has encouraged her to break out and form her own company.
That is what she is doing with her designs and the T-shirts she sells. The fabric for her shirts are made in the U.S.A., a designation she said is very important to her.
“I’ve been designing shirts for friends for a while, but now I am branching out,” she said.
Why T-shirts and hoodies? Dimas believes that everyone loves a good T-shirt and most people have T-shirts as staples in their closet.
More people are seeing what was once considered a once lowly undergarment as a professional staple.
“So, why not make it look, chic and updated,” Dimas says.
“I’d describe my brand as minimalist – basically less is more. I want my clothing to be comfortable, not constraining and, most of all versatile,” she said.
These are qualities that are very important to me and my design. She prefers neutral colors but her aim is very much to make her clothing a staple in everyone’s wardrobe.
“I have a journal of more designs I am ready to use,” she said.
While waiting for her design apparel company to take off, Dimas works as a communications director for the Toppenish School District.
She is currently putting her graphic design talents to works redesigning the district’s website.
Dimas is also working with her brother, Manny Dimas, who is also a talented designer.
For now, her studio is in her home, but she hopes one day to expand to a real storefront. But that will have to wait.
For her growing group of fans, her collection of comfy T-shirts and hoodies is available online at www.staygold.design.