Fashion from afar

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Launched in May 2017, Alexa Chung has become the brand of the moment. It is the brainchild of British fashion icon Chung, who is considered one of the most influential figures in the business. She launched her namesake brand of ready-to-wear clothing after working on collaborative collections with several leading brands like Madewell, Superga, Marks and Spencer, Longchamp and Mulberry.


The “Prom Gone Wrong” collection draws inspiration from both the beauty of “Wuthering Heights” and Stephen King’s novel “Carrie” with extreme contrasts created by pairing masculine tailoring with feminine design details such as sequin embroidery on velvet and crushed satins. The highlights include graphic tees emblazoned with slogans such as “Lonely Hearts Club” and “Boy Crazy”. 


Palmer Harding is a British brand specialising in shirts and is admired by celebrities and influencers. The co-founders, Levi Palmer and Matthew Harding, are often referred to as “The Shirt Boys”. To welcome the new season, they jointly designed a collection inspired by old photographs from Levi’s childhood in Texas. The collection shows rebellion and individuality while maintaining the brand signature. The duo introduces oversized and layered shirts with meticulous cutting and great functionality. Incorporating playful characteristic, the collection uses different types of fabrics, namely wool, velvet, cotton and leather in combination with printed fabrics. Key colours mimic the period from dawn to dusk, including black, white, evergreens, blue lichens, pink sunsets and golden sunrises. 


Maggie Marilyn was founded by Maggie Hewitt, a 23-year-old designer from New Zealand. After graduating from New Zealand University, she flew to Paris to study design and launched her first collection in 2015. At the beginning of this year, she featured her Autumn/Winter collection on the runway of Paris Fashion Week 2017. Fresh and innovative, her creations catch the eyes of fashionistas with fluid ruffles decorating sleeves and hem of skirts and trousers. This gently softens more robust and hardy outerwear like jacket, shirts and wide-leg pants. This collection has a palette that further builds on the designers’ strong and intuitive sense of colour, from cobalt blue silks and wools to indigo or red-and-white stripe denim. Highlights include a Cornflower blue cashmere oversized coat.


Check out the collections at Siam Discovery and receive special discounts through the “Siam Discovery Adds Love” promotion, which runs from today until October 31, 2017. 


For further information, call (02) 658 1000 extension 3400.

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